Campero Marks Sales Momentum with New Store Openings and New Value Latin Meals
DALLAS, Nov. 1, 2016 /PRNewswire/ — Pollo Campero, the world’s largest Latin chicken restaurant brand, announced today its sales momentum remains strong as it reports a 9.1 percent same-store sales growth for the third quarter 2016. This marks the Latin chain’s 19th consecutive quarter with positive comparable growth and comes as Campero focuses on expanding both its U.S. and international footprint, while growing its Millennial customer base.
In fact, Campero has now generated a +8 percent compounded same-store sales growth for the past five years. “We are extremely pleased that we continue to see strong growth, despite a restaurant industry slowdown this year,” said Tim Pulido, President and CEO of Pollo Campero International. “Year to date, we have posted excellent comparable growth of +9 percent, positive comparable traffic growth and 22 percent total sales growth driven by our new store openings.”
Pollo Campero has seen steady growth with Millennials, with the group now comprising more than 64 percent of Campero’s customer base in 2016, according to Technomic’s Consumer Brand Metrics. Campero attributes much of this growth to the constant innovation and enhancement of its bold, Latin-inspired menu.
“Pollo Campero has maintained its relevancy with its growing Millennial customer base by introducing menu items that are true to who they are,” said Darren Tristano, President of Technomic, Inc. “Their new products are viewed as exciting by their customers, helping them differentiate the brand from the competition—their sales results this year reflect that.”
Pollo Campero’s latest limited time offer items include value offerings for individual and family occasions that highlight Campero’s signature Latin flavors. The brand also launched its new kids’ program featuring new Pollito Meals with healthier pairings and more variety for the entire family.
“We understand that our guests have busy, demanding lives,” said Pulido. “Campero’s new Latin meals are proof that families, no matter how busy, can still enjoy fresh, flavorful meals on the go and on a budget.”
Pollo Campero Expansion: Challenge Accepted
As sales continue to grow, Pollo Campero also remains focused on restaurant expansion both in the United States and around the world. Campero currently has in place a goal to nearly double the number of its restaurants in the next three years. So far in 2016, Campero has opened 8 restaurants in the United States, with 6 more slated to open by the end of the year.
While much of Campero’s growth plans are concentrated on key states, such as California and Texas, along with the Washington, D.C. metro area, the brand has recently inked a deal to open its first restaurant in Tennessee – a franchise to be located in Nashville and expected to open during the first quarter of 2017.
ABOUT POLLO CAMPERO
Pollo Campero, considered the home of Authentic Latin Chicken, is the largest Latin chicken restaurant brand in the world. It first opened its doors as a tiny, family-owned restaurant in Guatemala in 1971 with the goal of treating family and friends to its prized chicken recipe passed down from generation to generation. Today, as Pollo Campero marks its 45th anniversary, its focus on quality, and its mission to stay true to its Latin roots remain the same. Pollo Campero is committed to serving unique Latin recipes prepared by hand daily using high-quality and all-natural ingredients. At the heart of that commitment: the promise to use fresh, never frozen, hormone-free chicken paired with traditional Latin sides, drinks and desserts in a vibrant atmosphere. There are more than 350 Pollo Campero restaurants around the world and Campero is accelerating growth. For franchise information, or to learn more about Pollo Campero, visit Campero.com. Follow the flavor on Facebook, Twitter and Instagram @CamperoUSA.