Burger King launches 10 new menu items in an effort to regain share and increase unit sales. The menu items include a new home-style snack wrap, salads, smoothies and frappe coffees.
BK has done their homework and the conclusion is:
- Contemporize restaurants – Update and remodel tired, aging stores
- Improve packaging – use more contemporary cardboard cartons vs. wrappers
- Change server uniforms to be more modern
- Provide customers with the same choices they enjoy at McDonalds
Although these changes may not lead to a rapid turnaround for the burger giant, it certainly is a giant step in the right direction.
After all, it has often been said that “sometimes the best ideas are borrowed” and “imitation is the greatest form of flattery”.
We’ll have to wait and see if this “me-too strategy” works…
